Auto Show, 1918

The automotive industry was in full swing by 1918, as seen in this ad for an auto show in St. Joseph.  From the February 21, 1918 Skidmore News, page 8:

Come to the Fifth Annual St. Joseph Automobile, Tractor and Truck Show. "Bigger and Better Than Ever."  Auditorium, March 6, 7, 8 and 9.  Free entertainment every afternoon and evening. Doors open 10:30 a.m.  S. R. Farmer, President.  F. E. French, Secretary.

From the February 28, 1918 Skidmore News, page 5.

Auto Show March 6-9

Motor Cars, Trucks and Tractors in St. Joseph Auditorium.

St. Joseph’s 1918 automobile show, to be given in the Auditorium, March 6 to 9 inclusive, at which will be shown latest models of motor cars, trucks and tractors, will be the most complete exhibit of the kind ever seen in this territory.

Residents of the St. Joseph territory who are interested in motor vehicles are urged not to miss the St. Joseph show, because it will be in line with the big shows of the country.  All standard automobiles will be shown and most of the important accessory firms have written for space.

Not only elegance, but utility will be in the minds of those arranging the show.  The handsome family car will be shown, as well as the truck for all lines of business, from farming to the grocery store, and the farmers will be interested in the tractors for work in their fields.

This will be a double show under one roof, with the automobiles on the arena floor, the accessories in the corridors and the tractors and trucks in the basement.  Those in the market will have an opportunity of seeing all the principal makes and having the various points of each machine explained by an expert.

An entertainment program including musical features and vaudeville will be arranged.  A cafe will be opened so the visitors need not leave the building all during the time the doors are open.