Selling Goods Too Cheap

We find ourselves applying a wee bit of skepticism, here, but we got a kick out of this ad from the April 19, 1901 Skidmore Standard (Skidmore, Missouri) and thought you would, too (click image to enlarge):

The Spool Cotton Co., P.O. 1727, 80 & 82 Broadway, New York, February 27, 1901.  Messrs. Foster & Co., Skidmore, Mo.  Dear Sirs:--  We are informed that you are selling Coats' Thread at 4c per spool.  While we have not the pleasure of supplying you with this article direct, we take the liberty of asking you to kindly advance your price to 5c per spool, which is the prevailing market price, as your selling at a less figure can only have a demoralizing effect on the trade in your town, and probably leading your competitors to go below your cut, so that no one may make a profit on these goods.  Awaiting your reply, we are, Yours truly, The Spool Cotton Company. The Above is an exact copy of one of the many letters we received from different Manufacturing concerns and we should be pleased to know what one of our many customers is reporting us for selling goods too cheap.  When you pay cash you only pay for what you get. When you buy on credit you pay for the other man's debt.  Call and see our goods and get our prices.  We always pay the highest market price for produce.  It pays to trade at the Spot Cash.

From the April 19, 1901 Skidmore Standard, page 5.