Shop Early and Early in the Day

We don’t think the editor of the Skidmore News could have imagined today’s post-Thanksgiving shopping climate.  Nevertheless, we offer his shopping advice from the December 10, 1925 Skidmore News (Skidmore, Missouri), page 1:

“Shop Early and Early in the Day”

This is a slogan that should be in everyone’s mind this Christmas — “Shop Early and Early in the Day.”  There are many advantages one receives if they adopt this slogan.  Early in the day you will find the clerks alert to serve you.  Their mind is fresh and yours, too.  It doesn’t take near so long to make up your mind what you want and there are not so many standing around waiting until you are through so they might be waited upon.  The crowd is not so large but what you have the time to look over the goods while they are in shape for the day’s trade.  You also have a larger assortment from which to make your selection — when you shop early and early in the day.

The above are just a few of the advantages you receive — try it once.